Phoenix Automation Solutions Talk to Russ
A multi-station automation machine on the shop floor, pneumatic slides and valve manifolds on a blue frame
Controls and operator panels for OEM machine builders

Engineered to the target. Not quoted from the shelf.

HMIs, PLCs, I/O and custom operator panels for machines built in the United States. Specified, cost-engineered and supported by an engineer who has done it for twenty years, not pulled from a catalog and shipped with a wish.

Proof one

Engineered to the target.

A $1,000 operator panel taken back to the factory and re-engineered to $350 at 2,500 units. Not discounted. Redesigned.

Proof two

A panel with your name on it.

Your logo on the bezel, your mounting, your price at your quantity. The big brands will not discuss it below a seven-figure order.

Proof three

An engineer on your first application.

Russell Homans, three to eight hours a week, until the first unit is running on your floor.

What Phoenix is

A controls engineer on your side of the table.

Most suppliers sell you a part and hope it works. Phoenix starts with the machine: what it does, how many you build, what the controls cost you today and what they need to cost. Then we engineer to that target, through a direct factory relationship that treats your volume as an opportunity rather than a line item.

Russell Homans has supplied and supported OEM controls for over twenty years. Your first application gets his hours until it ships. That is the whole difference.

Three things a catalog cannot do

Engineering before the order

Application review, control architecture, network layout, sample code you can paste into your program. Pre-sale, at no charge, because the first application has to work.

Built to your target

Your logo on the bezel. Your mounting. Your price point at your quantity. Customisation the big brands will not discuss below a seven-figure order.

A factory that answers the phone

A million-dollar opportunity does not register with the largest control vendors. At our factory partner it gets engineers on a plane.

Line drawing of a custom glass operator panel: display, buttons, nameplate
A panel engineered to your target, with your name on the bezel.
Proof

One customer, twenty years. Same engineer.

A residential elevator manufacturer has run on Phoenix-supplied controls for close to two decades, through every revision of their cab. The current project is an all-glass cab operating panel with an integrated phone.

$1,000 revision one, per unit

$350 revision two, per unit, at 2,500 units

Because Phoenix took the number back to the factory instead of apologising for the catalog price.

Commercial kitchen equipment, screen-printing presses, industrial slicers, municipal water plants and gutter machines run the same way. See the industries.

Revision one at $1,000 a unit against revision two at $350 at 2,500 units Revision one Revision two target: $350 to $400
Revision one against revision two, at production quantity.
Who this is for

A good fit looks like this.

  • You build machines in the United States. Repeatable models, not one-offs. The kind of machine that ships in the hundreds a year.
  • Your machines sell for $10,000 to $100,000. Big enough to need real controls. Small enough that a $1,000 operator panel is a problem.
  • You have engineers on staff. We work alongside your controls or electrical engineer. We are not a substitute for one.
  • You need more than a part number. A cost target to hit, a panel that carries your name, an application that has to work first time.
And who it is not for

We would rather say so now.

  • You need one unit, today, off a shelf. A catalog distributor will serve you better.
  • You have no engineering in house and expect a supplier to carry the whole application.
  • You are building million-dollar machines on European control platforms. That is not our lane.
How it starts
  1. Tell us about the machine

    Four questions: what it does, how many a year, what controls it runs now, what you need. Two minutes.

  2. Review it with Russell

    If it fits, you talk to the engineer, not a sales desk. If it does not, we say so and point you somewhere useful.

  3. Ship the first application

    Phoenix stays on it, a few hours a week, until your first unit is running on the floor.

Talk to Russ

Talk to Russ