Phoenix Automation Solutions Talk to Russ
For OEM machine builders

One approved part, across your whole lineup.

A builder with six machine models specs the part once and uses it in all six. That is why a single win is worth years of orders, and why the sale takes months rather than weeks. Here is what the months look like.

Step one

Send the machine, not a part number.

Phoenix looks at the function, the environment, the quantity and the cost target, and comes back with a control architecture and a price at your volume.

Step two

A controller sized to the machine.

If the software needs a routine written, Russell writes it and you paste it in. If the hardware needs a custom mount or a branded bezel, the factory quotes it. None of this is billed.

Step three

I/O, drives and the first application.

The first machine on a new platform is where a supplier is either a partner or a problem. Phoenix commits three to eight engineering hours a week until the first unit is running. After the first three to six months that tapers, because it has to, and by then your team owns the platform.

Step four

Then, production.

Repeatable models mean repeatable orders. Phoenix holds stock, reboxes and ships from Illinois, and keeps the factory relationship warm so the next revision costs less than the last one. When a distributor makes sense for inventory, we will say so. When it does not, we will say that too.

Controls topology: HMI, PLC, remote I/O and the network between them HMI PLC I/O I/O drives
What we supply

HMI and touchscreens

Operator interfaces from small panel displays to full-glass fronts, branded to your machine.

PLC and controllers

Controllers sized to the machine, with application code support from Phoenix.

I/O and networking

Remote I/O, fieldbus and the network layout to make it all talk.

Custom operator panels

Cab operating panels, hall stations, glass fronts with integrated phone, at production cost.

Custom controls, built to your print

Straight answers

Questions OEM engineers ask first

Is this a distributor?
Phoenix supplies hardware, yes. The reason customers stay for twenty years is the engineering around it. If you only need a box moved, there are cheaper ways to move a box.
What is the learning curve on the platform?
Real, and we say so. That is why the first application gets an engineer. It is also why we prefer customers with engineers on staff: once the platform is learned, it is yours.
What quantities make customisation worthwhile?
It depends on the part, but as a guide, a custom operator panel becomes economical in the low thousands a year. Under that, we will tell you to use the standard part and put the money elsewhere.
Where is it made?
Phoenix works with a long-standing factory partner overseas and holds stock in Illinois. Russell has stood on that factory floor; ask him about it.
Talk to Russ